RCAP Database | Public Outreach: PO-7

Leverage resources for campaign and promotional advertisements by coordinating public transportation messaging in the region to attract non-transit-dependent (choice) riders. Messages should focus on making riding transit “cool.”

Planning Horizon: 
Immediate (0-2 years)
Potential Partners: 
Public Information Officers, State, Regional, and Local Transportation Agencies, Metropolitan Planning Organizations, Sustainability Programs, and South Florida Commuter Services
Potential Funding Sources: 
Existing federal, state, and local funding and competitive funding, including USEPA, FHWA, CMAQ
Estimated Resources Required: 
Existing staff resources
Milestone Progress: 
Integrate climate change message into existing campaigns Coordinate local and regional branding and messaging Completed campaigns with survey follow-up for result