Local produce is fresher, better for the environment, and supports the local economy. For this reason, Miami-Dade County and farmers, in conjunction with the Florida Department of Agriculture and Consumer Services, developed a local produce branding initiative called Redland Raised. Redland Raised showcases and promotes the consumption of fresh, local produce and promote the "buy local" program throughout the County and the State of Florida. The brand is aligned with the Fresh from Florida program and brand, of which the majority of local produce growers and packers are members. The benefits of the program extend to growers, packing houses, retail grocers, Community Supported Agriculture (CSA) businesses, and consumers.